1. The Art of Storytelling
Storytelling has proven to be effective in generating memorable stories that are easy to share and remember, and exciting enough to capture the attention of audiences, mobilize resources and persuade people.
2. What are stories for?
- To start a speech.
- To recover lost attention.
- To persuade about principles and values.
- To show one’s strengths and weaknesses.
3. Structure of a good story
- It begins in a specific time and place.
- It then tells what ordinary life was like at that time, the contextualization.
- There has to be a surprise.
- Surprise creates tension. It is the moment to talk about the risks.
- Then comes the action, knowing what the protagonist’s response was, what we did.
- And that is when the result appears and reveals whether the protagonist of the story achieves success or, on the contrary, fails.
- The last step is the takeaway of the protagonist.
4. The 7 capital sins of Storytelling
- Insufficient presentation.
- The story does not work without conflict.
- Absence of sensations.
- Telling it from the outside.
- Things don’t happen by luck but by getting it right or wrong.
- More than one plot.
- More than one moral.
5. How to prepare a story?
Preparation
- Write, rewrite, and rewrite it.
- Practice recording yourself.
- Follow the rule of three (1/3 to write, 1/3 to edit , 1/3 to practice and watch it).
- Outline the conflict very well.
- Don’t explain the conflicts but show them.
