Here are two templates for content calendars: a basic calendar (suitable for smaller-scale efforts) and a detailed calendar (for larger or more complex campaigns).
Template 1: Basic Content Calendar
(Best for beginners or straightforward strategies)
| Date | Platform | Post Type | Content Theme | Post Details | Media (Link/File) | Status |
|---|---|---|---|---|---|---|
| 12/04/24 | Carousel Post | Educational | “5 Tips to Optimize Your Website for SEO” | Image Link | Draft | |
| 12/05/24 | Text + Link | Promotional | “Check out our new guide on content marketing” | Scheduled | ||
| 12/06/24 | Video | Behind-the-Scenes | “Office tour – meet our team!” | Video Link | Published |
Template 2: Detailed Content Calendar
(Best for advanced campaigns with multiple content types and KPIs)
| Date | Platform | Post Type | Content Theme | Post Caption | Visual/Asset | Call to Action (CTA) | Target Audience | Goal/KPI | Status |
|---|---|---|---|---|---|---|---|---|---|
| 12/04/24 | Reel | Educational | “SEO Basics in 60 Seconds! Save for later.” | Reel Link | “Learn More” | Millennials (25–35) | Engagement (Shares/Views) | Draft | |
| 12/05/24 | Carousel | Thought Leadership | “Why content marketing is the future.” | Carousel Link | “Read the Full Blog” | B2B Professionals | Traffic (CTR) | Scheduled | |
| 12/06/24 | TikTok | Short Video | Fun/Trend-Based | “Our team tries the latest TikTok trend!” | Video File | “Follow Us” | Gen Z (18–24) | Follower Growth | Published |
Customization Options
- Add Columns for Specific Needs:
- Budget for paid ads (if applicable).
- Hashtags to use.
- Performance tracking (e.g., Likes, Comments, Shares, CTR).
- Adjust Frequency:
- Daily, weekly, or monthly views depending on your posting schedule.
- Color Code for Status:
- Draft = Yellow
- Scheduled = Blue
- Published = Green
Download the free templates for Excel and Google Sheets.
